{"id":9502,"date":"2021-12-01T16:18:16","date_gmt":"2021-12-01T09:18:16","guid":{"rendered":"http:\/\/hsc.edu.vn\/?p=9502"},"modified":"2021-12-01T16:18:16","modified_gmt":"2021-12-01T09:18:16","slug":"khoa-hoc-digital-marketing-va-branding-4-0","status":"publish","type":"post","link":"https:\/\/hsc.edu.vn\/en\/uncategorized\/khoa-hoc-digital-marketing-va-branding-4-0\/","title":{"rendered":"Kh\u00f3a h\u1ecdc Digital Marketing v\u00e0 Branding 4.0"},"content":{"rendered":"<p>Kh\u00f3a h\u1ecdc Digital Marketing v\u00e0 Branding 4.0 c\u1ee7a tr\u01b0\u1eddng Cao \u0111\u1eb3ng Hoa Sen gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho doanh nghi\u1ec7p, ch\u1ec9 trong 16 ti\u1ebfng. Kh\u00f3a h\u1ecdc th\u1ef1c chi\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m l\u00e0m vi\u1ec7c c\u1ee7a Chuy\u00ean gia L\u1ee3i Tu\u1ea5n Thanh, CEO c\u1ee7a c\u00f4ng ty SOLA Media.<\/p>\n<p>Ngay trong kh\u00f3a h\u1ecdc, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc, kh\u1edfi t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c c\u00f4ng c\u1ee5 Qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 quen thu\u1ed9c v\u00e0 th\u00f4ng d\u1ee5ng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u00e0 Facebook v\u00e0 Google, c\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c gi\u00fap b\u1ea1n t\u1ea1o n\u00ean h\u1ec7 sinh th\u00e1i gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>Trong 2 n\u0103m \u0111\u1ed5 l\u1ea1i \u0111\u00e2y, ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 &#8220;s\u1ed1ng s\u00f3t&#8221; v\u00e0 doanh nghi\u1ec7p n\u00e0o c\u00e0ng th\u00edch nghi s\u1edbm th\u00ec c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n nh\u1ea3y v\u1ecdt. Trong giai \u0111o\u1ea1n n\u1ec1n kinh t\u1ebf \u0111ang ph\u1ee5c h\u1ed3i, doanh nghi\u1ec7p r\u1ea5t c\u1ea7n nh\u00e2n l\u1ef1c am hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng t\u1ed1t Digital Marketing, nhu c\u1ea7u n\u00e0y \u0111ang t\u0103ng cao trong th\u1eddi gian ng\u1eafn. Th\u1ea5u hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3, tr\u01b0\u1eddng Cao \u0111\u1eb3ng Hoa Sen \u0111\u01b0a Workshop Digital Marketing v\u00e0 Branding 4.0 v\u00e0o gi\u1ea3ng d\u1ea1y theo h\u01b0\u1edbng th\u1ef1c h\u00e0nh th\u1ef1c t\u1ebf nh\u1ea5t v\u00e0 H\u1ecdc vi\u00ean \u0111\u1ea3m b\u1ea3o c\u00f3 s\u1ea3n ph\u1ea9m v\u1eadn d\u1ee5ng ngay.<\/p>\n<h2>\u01afU \u0110I\u1ec2M CH\u01af\u01a0NG TR\u00ccNH:<\/h2>\n<ul>\n<li>Th\u1ef1c chi\u1ebfn t\u1eeb chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c digital marketing<\/li>\n<li>Gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 b\u1ea3n ch\u1ea5t kinh doanh online<\/li>\n<li>S\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o v\u00e0 bi\u1ebft c\u00e1ch ph\u1ed1i h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng Facebook, Google, S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 kinh doanh online<\/li>\n<li>Bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111a n\u1ec1n t\u1ea3ng<\/li>\n<\/ul>\n<h2>TH\u1edcI L\u01af\u1ee2NG:<\/h2>\n<p>4 bu\u1ed5i h\u1ecdc &#8211; 4 ti\u1ebfng\/ bu\u1ed5i<\/p>\n<p><em>L\u1ecbch khai gi\u1ea3ng:<\/em><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9624 size-large aligncenter\" src=\"http:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/Untitled-1-1024x408.jpg\" alt=\"\" width=\"800\" height=\"319\" srcset=\"https:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/Untitled-1-1024x408.jpg 1024w, https:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/Untitled-1-300x119.jpg 300w, https:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/Untitled-1-768x306.jpg 768w, https:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/Untitled-1.jpg 1196w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>\u0110\u1ed0I T\u01af\u1ee2NG H\u1eccC:<\/h2>\n<ul>\n<li>Sinh vi\u00ean mu\u1ed1n t\u00ecm hi\u1ec3u Digital Marketing.<\/li>\n<li>B\u1ea1n tr\u1ebb mu\u1ed1n kh\u1edfi nghi\u1ec7p v\u1edbi Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<li>Doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng ho\u1eb7c ho\u00e0n thi\u1ec7n m\u1ea3ng Digital Marketing.<\/li>\n<li>Th\u1ef1c h\u00e0nh Marketing v\u00e0 kinh doanh b\u00e1n h\u00e0ng th\u1ef1c chi\u1ebfn.<\/li>\n<\/ul>\n<h2>B\u1eb0NG C\u1ea4P:<\/h2>\n<p>Ch\u1ee9ng nh\u1eadn ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc do Cao \u0111\u1eb3ng Hoa Sen c\u1ea5p.<\/p>\n<h2>GI\u1ea2NG VI\u00caN:<\/h2>\n<p>CHUY\u00caN GIA MARKETING L\u1ee2I TU\u1ea4N THANH<\/p>\n<ul>\n<li>CEO Sola Media LTD<\/li>\n<li>Former Digital Manager t\u1ea1i Golden Gate Restaurant Group.<\/li>\n<li>Mentor Digital cho nhi\u1ec1u c\u00f4ng ty v\u1ec1 th\u01b0\u01a1ng m\u1ea1i, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, Gi\u00e1o D\u1ee5c, Th\u1ea9m M\u1ef9 vi\u1ec7n&#8230;<\/li>\n<li>Kinh doanh th\u00e0nh c\u00f4ng trong nhi\u1ec1u s\u1ea3n ph\u1ea9m nh\u01b0: l\u00e0m \u0111\u1eb9p, b\u00e1n h\u00e0ng online, m\u1ef9 ph\u1ea9m, d\u01b0\u1ee3c ph\u1ea9m.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-large wp-image-9508 aligncenter\" src=\"http:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/MrThanhLoi_Pofolio-1024x444.jpg\" alt=\"\" width=\"800\" height=\"347\" srcset=\"https:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/MrThanhLoi_Pofolio-1024x444.jpg 1024w, https:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/MrThanhLoi_Pofolio-300x130.jpg 300w, https:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/MrThanhLoi_Pofolio-768x333.jpg 768w, https:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/MrThanhLoi_Pofolio-1536x667.jpg 1536w, https:\/\/hsc.edu.vn\/wp-content\/uploads\/2021\/12\/MrThanhLoi_Pofolio.jpg 1643w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>N\u1ed8I DUNG CH\u01af\u01a0NG TR\u00ccNH<\/h2>\n<h2>1. Brand Marketing<\/h2>\n<ul>\n<li>4 P trong marketing<\/li>\n<li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u1ea3n ph\u1ea9m<\/li>\n<li>Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/li>\n<li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ec3 l\u00e0m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Chia s\u1ebb case study trong c\u00e1c ng\u00e0nh<\/li>\n<li>Marketing 4.0 trong k\u1ef7 nguy\u00ean digital<\/li>\n<li>Theory of Branding 4.0<\/li>\n<li>C\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Story telling)<\/li>\n<\/ul>\n<h2>2. Facebook<\/h2>\n<ul>\n<li>C\u00e1ch d\u00f9ng t\u00e0i kho\u1ea3n facebook doanh nghi\u1ec7p BM qu\u1ea3n l\u00fd fanpage, v\u00e0 c\u00e1c t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o<\/li>\n<li>C\u00e1ch t\u1ea1o nhi\u1ec1u t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o<\/li>\n<li>C\u00e1ch b\u1ea3o m\u1eadt th\u00f4ng tin facebook tr\u00e1ch b\u1ecb rip hack<\/li>\n<li>C\u00e1ch s\u1edf h\u1eefu fanpage.<\/li>\n<li>C\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook c\u00e1c m\u1ee5c ti\u00eau: 11 m\u1ee5c ti\u00eau<\/li>\n<li>C\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>C\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng<\/li>\n<li>Ch\u1ea1y qu\u1ea3ng c\u00e1o d\u1ea1ng Canvas<\/li>\n<li>Ch\u1ea1y qu\u1ea3ng c\u00e1o CTW<\/li>\n<li>Ch\u1ea1y qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>Ch\u1ea1y qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u01a1ng t\u01b0\u01a1ng t\u00e1c v\u00e0 tin nh\u1eafn<\/li>\n<li>Ch\u1ea1y qu\u1ea3ng c\u00e1o c\u00e0i \u0111\u1eb7t Apps \u1ee9ng d\u1ee5ng v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o video.<\/li>\n<li>C\u00e1ch c\u00e0i \u0111\u1eb7t Facebook Pixel<\/li>\n<li>C\u00e1ch ki\u1ec3m tra pixel b\u1eb1ng Tag Assiotant tr\u00ean web<\/li>\n<li>C\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>C\u00e1ch t\u1ea1o nhi\u1ec1u fanpage con \u0111\u1ec3 kh\u00e1ch check in<\/li>\n<li>C\u00e1ch t\u1ea1o t\u1ec7p remarketing xem video, kh\u00e1ch \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c page, kh\u00e1ch \u0111\u00e3 truy c\u1eadp web, kh\u00e1ch \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c s\u1ef1 ki\u1ec7n facebook&#8230;<\/li>\n<li>C\u00e1ch t\u1ea1o t\u1ec7p t\u01b0\u01a1ng t\u1ef1 lookalike<\/li>\n<li>Tool xem th\u00f4ng tin page c\u1ee7a \u0111\u1ed1i th\u1ee7 nh\u01b0: hot content, top post, \u0111\u1ed1i th\u1ee7 ch\u1ea1y Ads bao nhi\u00eau ti\u1ec1n, \u0111\u1ed1i th\u1ee7 \u0111i content g\u00ec<\/li>\n<li>C\u00e1ch t\u1ed1i \u01b0u Qu\u1ea3ng ca\u00f3 Facebook b\u1eb1ng A\/B testing<\/li>\n<li>C\u00e1ch x\u1eed l\u00fd t\u00e0i kho\u1ea3n b\u1ecb c\u1eafm c\u1edd<\/li>\n<li>C\u00e1ch li\u00ean h\u1ec7 ch\u00e1t v\u1edbi Facebook Support<\/li>\n<li>C\u00e1ch vi\u1ebft content c\u01a1 b\u1ea3n<\/li>\n<\/ul>\n<h2>3. GOOGLE<\/h2>\n<p>3.1 GOOGLE BUSINESS<\/p>\n<ul>\n<li>T\u1ea1o \u0111\u1ecba \u0111i\u00eam tr\u00ean Google Maps<\/li>\n<li>Ph\u00e2n t\u00edch web \u0111\u1ed1i th\u1ee7<\/li>\n<li>Google UTM link<\/li>\n<li>Google Analytics<\/li>\n<li>Tracking hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o\/ng\u00e2n s\u00e1ch b\u1ecf ra \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/li>\n<li>Bi\u1ebft k\u00eanh n\u00e0o mang v\u1ec1 hi\u1ec7u qu\u1ea3 cao<\/li>\n<\/ul>\n<p>3.2 GOOGLE ADS<\/p>\n<ul>\n<li>C\u00e1ch t\u1ea1o t\u00e0i kho\u1ea3n Google Ads<\/li>\n<li>C\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Search<\/li>\n<li>C\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o GDN<\/li>\n<li>C\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Youtube Ads<\/li>\n<li>C\u00e1ch g\u1eafn code remarketing Google Ads v\u00f4 web<\/li>\n<li>C\u00e1ch t\u1ea1o t\u1ec7p remarketing data \u0111\u00e3 truy c\u1eadp web, data \u0111\u00e3 xem youtube<\/li>\n<li>C\u00e1ch target Youtube Ads theo channel v\u00e0 theo video<\/li>\n<li>C\u00e1ch d\u00f9ng c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kho\u00e1 c\u1ee7a google<\/li>\n<li>Google trend<\/li>\n<li>C\u00e1ch t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google Search<\/li>\n<li>C\u00e1ch thay \u0111\u1ed5i lo\u1ea1i \u0111\u1ed1i s\u00e1nh t\u1eeb kho\u00e1<\/li>\n<li>C\u00e1ch ch\u1ecdn t\u1eeb kho\u00e1 ph\u1ee7 \u0111\u1ecbnh.<\/li>\n<li>K\u00edch th\u01b0\u1edbc banner GDN<\/li>\n<\/ul>\n<h2>4. C\u00c1C K\u00caNH DIGITAL KH\u00c1C<\/h2>\n<p>ZALO ADS<\/p>\n<ul>\n<li>C\u00e1ch t\u1ea1o OA<\/li>\n<li>C\u00e1ch ch\u1ea1y Zalo Ads<\/li>\n<\/ul>\n<p>S\u00c0N TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec<\/p>\n<ul>\n<li>Shopee<\/li>\n<li>Lazada<\/li>\n<li>Tiki<\/li>\n<\/ul>\n<h2>L\u01afU \u00dd:<\/h2>\n<ul>\n<li>H\u1ecdc vi\u00ean s\u1eed d\u1ee5ng Laptop c\u00e1 nh\u00e2n \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn kh\u1edfi t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 ch\u1ea1y Qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf.<\/li>\n<li>\u0110\u1ecba \u0111i\u1ec3m h\u1ecdc: 93 Cao Th\u1eafng, Q.3, Tp. HCM<\/li>\n<li>H\u1ecdc ph\u00ed: 3 tri\u1ec7u\/ kh\u00f3a &#8211; Sinh vi\u00ean HSC \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i \u0111\u1ebfn 20% h\u1ecdc ph\u00ed.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Kh\u00f3a h\u1ecdc Digital Marketing v\u00e0 Branding 4.0 c\u1ee7a tr\u01b0\u1eddng Cao \u0111\u1eb3ng Hoa Sen gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho doanh nghi\u1ec7p, ch\u1ec9 trong 16 ti\u1ebfng. Kh\u00f3a h\u1ecdc th\u1ef1c chi\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m l\u00e0m vi\u1ec7c c\u1ee7a Chuy\u00ean gia L\u1ee3i Tu\u1ea5n Thanh, CEO c\u1ee7a c\u00f4ng ty [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1,14],"tags":[],"class_list":["post-9502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-cac-khoa-ngan-han"],"_links":{"self":[{"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/posts\/9502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=9502"}],"version-history":[{"count":0,"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/posts\/9502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/media\/9515"}],"wp:attachment":[{"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=9502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=9502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hsc.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=9502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}